I'm Paul Reda and I co-own Ethercycle, a Shopify consulting firm in Chicago. My job is taking people's online stores and making them not crappy, thus making my clients more money. I'm so goddamn good at it that I wrote a book.

I also did some stuff like invent Calming Manatees, discover Cora Strayer, and maintain NBATanking.com. NBA Tanking never gets a lot of traffic, but I love the way it works on the back-end and I think the code is great.

I'm on twitter too much. It mostly consists of my cranky political opinions and I should probably make it private.

You can e-mail me if you want. Especially if you need me to wire you money or you have pills for extra strong penis.

That's all. Get at me if you need more.